tag:blogger.com,1999:blog-3014388990071276508.post4245127696895576415..comments2023-03-23T19:58:41.032+04:00Comments on College Stuff: My Dissertation Proposals... your input neededAnonymoushttp://www.blogger.com/profile/10719992587281654845noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-3014388990071276508.post-30504823983574577062007-06-26T02:20:00.000+04:002007-06-26T02:20:00.000+04:00I am going to mail no #2 to my professor he was in...I am going to mail no #2 to my professor he was insistent I do the first one but I felt unsure about it from the moment I had suggested it....Anonymoushttps://www.blogger.com/profile/10719992587281654845noreply@blogger.comtag:blogger.com,1999:blog-3014388990071276508.post-62957291657460434782007-06-22T06:46:00.000+04:002007-06-22T06:46:00.000+04:00I'd vote for number 2, especially if you are inter...I'd vote for number 2, especially if you are interested in leveraging this paper towards a marketing focused job. Maybe I'm being too practical, but wouldn't it be nice to do research related to an area of business that you would likely get into? That's my bent anyway. I think the first one though has a lot of merit if you are interested in international business. Question to me is what's your greatest interest. Yeah, you may play around with methodologies, but which subject are you most passionate about?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-3014388990071276508.post-88918871055218554662007-06-21T00:35:00.000+04:002007-06-21T00:35:00.000+04:00... with my luck that's what would happen.... with my luck that's what would happen.Anonymoushttps://www.blogger.com/profile/10719992587281654845noreply@blogger.comtag:blogger.com,1999:blog-3014388990071276508.post-12451636347349941582007-06-20T17:43:00.000+04:002007-06-20T17:43:00.000+04:00I prefer reading case studies. You never know with...I prefer reading case studies. You never know with an interview; you might have gotten the crackpot of the company.No Replyhttps://www.blogger.com/profile/13897528591850712444noreply@blogger.comtag:blogger.com,1999:blog-3014388990071276508.post-86091208985259715422007-06-20T14:33:00.000+04:002007-06-20T14:33:00.000+04:00thanks Greg.. I am partial to the second one as we...thanks Greg.. I am partial to the second one as well ... I might change the methodology from in depth interview to doing case study of 5-6 firmsAnonymoushttps://www.blogger.com/profile/10719992587281654845noreply@blogger.comtag:blogger.com,1999:blog-3014388990071276508.post-51488792643415016202007-06-20T05:28:00.000+04:002007-06-20T05:28:00.000+04:00ALTERNATIVE #1:I'm having trouble with the first s...ALTERNATIVE #1:<BR/><BR/>I'm having trouble with the first suggestion because a purely qualitative discussion doesn't cut it with me when it comes to general business. I can imagine how it might go easy enough, but in any business meeting the first thing everyone wants to know are the numbers (quantitative). That's all the really matters. <BR/><BR/>Qualitative discussions, for me at least, are more appropriate for specific aspects of business. It's those things that come after the numbers. Everyone knows the numbers now marketing or production has to describe how they are going to reach those numbers. <BR/><BR/>I'd be more open to a qualitative approach if you were only focusing on one aspect of SME's, but you mention legal, finance, and marketing. I didn't notice any mention of production, labor, or general resource management. I would assume you would include capital, a huge concern for everyone but especially SME's, in "financial".<BR/><BR/>I also would not recommend a quantitative approach, and I assume you know why and that is why you focused on qualitative.<BR/><BR/>I questioned this line: "<EM>Mega corporations of the earlier era have increasingly lost their edge to smaller, nimbler organizations, which have sprouted all over the Western landscape</EM>."<BR/><BR/>This might be true for big corps up until the mid-1990's, but from then on many of those pre-90's corps have become adaptive large corporations in this century, and some of the old big corps have learned from them and adapted also.<BR/><BR/>The main advantages that SME's have are rapid response to the marketplace and cultural localization. Modern large corps respond by creating independent units that act like an SME. Gone are the days where a multi-national acts across the board under a single name.<BR/><BR/>I don't know if the SME terminology applies anymore. It seems more appropriate to talk in terms of multi-nationals and localized enterprises.<BR/><BR/>I have no doubt you could pull off this first alternative, despite my gripes. But #2 seems to have less difficulty and more potential.<BR/><BR/>ALTERNATIVE #2:<BR/><BR/>Like you suggested in your note, this has the advantage of focusing on one area of business: branding. And you do one better by talking about just Service Branding. <BR/><BR/>As I mentioned, qualitative data makes sense here because you want to describe business models for successful branding or show how business models are being applied and what works and what doesn't.<BR/><BR/>I would still like you to address how to distinguish between true SME's and autonomous units of large corps. The business models should be similar except that the autonomous units may have access to more capital.<BR/><BR/>In both alternatives the type of work you will be doing seems similar. Assuming you put in the same amount of time, you will be able to go into more depth, and therefore produce a more valuable result, with the second alternative because it has a narrow focus.No Replyhttps://www.blogger.com/profile/13897528591850712444noreply@blogger.com